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How AI can be your HR sidekick in recruitment and employee engagement

Saachi Shah

Saachi Shah · Product Manager

March 11th, 2024 · 5 min read

HR professionals play a key role in crafting our company's narrative arc — a story that not only draws in top talent but also keeps our current teams feeling connected and engaged.  This often involves a delicate balancing act between managing daily tasks and creating authentic content with limited resources and support. Generative AI offers a significant advancement beyond simply streamlining processes. It enables the creation of deeply personal content that truly represents your company's brand voice. 

We designed generative AI solutions specifically for HR to empower them to share their company’s brand story and culture everywhere. Typeface enables you to craft compelling narratives about the workplace, job postings that stand out, and ensures timely communication with employees – all in your unique employer voice. By adopting this AI-enabled approach, we can transform how we attract and engage talent across the employee lifecycle to achieve measurable outcomes, such as speeding up hiring processes, improving retention rates, and cultivating a more engaged workforce. 

Where to start using AI across your employee lifecycle 

So, how can you start incorporating AI into your HR processes? Creating an engaged workforce requires solutions that can keep up with the fast-paced changes in the workplace. It's a lot to handle, and the question becomes, how can you be the go-to resource without feeling overwhelmed? 

 Here are a few practical ways Typeface’s AI can help HR professionals address these challenges: 

Use case #1: Attract top talent 
"Our team is small and overloaded. I need to make hiring easier and cut down on the grunt work.” 

Tap into our suite of templates for quick content generation. Need a job description for a new role? Use our Job Summary Template to input the role's requirements, and our AI will generate a detailed job description written in your employer voice. Want to promote an open position on LinkedIn or reach out to a candidate in your network? The LinkedIn HR Post or Outreach Email template tailors email and social media messages to target messaging, making your brand stand out.  

The Typeface Difference

The Typeface Difference

Typeface allows you to generate all your recruiting content simultaneously. With Typeface Feeds, you can create personalized content en masse, streamlining your recruitment marketing efforts without tackling content tasks one by one.

Use case #2: Engage your employees everywhere
“Keeping everyone informed is a Herculean task. There’s always something new to share."

We make it easier for you to send out important updates and messages to your team in a timely and relevant manner. We're here to help you with all kinds of communication needs, whether you're writing a blog post to share your expertise, sending out an email about new policies, or crafting personalized messages to celebrate your team members' work anniversaries or birthdays. You can even repurpose existing content to fit various platforms, ensuring your employees receive your messages no matter where they are.

The Typeface difference

The Typeface difference

Set up your Brand Kit in Typeface to ensure all employees generate content that is on-brand and written in your employer brand voice. Don’t have a brand kit? Just point us to your website or social channels, and our AI can automatically detect your brand voice. Looking for some inspiration to start? Start from any of our HR Templates.

 Use case #3: Integrate for instant access to HR information
"I'm swamped with questions from employees. How can I manage this better?" 

By leveraging the AI-powered Q&A feature, you can offload a significant portion of this workload. Upload HR documents into Typeface, and our Copilot will index them to provide quick answers to common employee queries. Employees can ask questions like "are chiropractor visits covered under my PPO plan?" or "what's the cost of a doctor's visit under the PPO classic plan?" and get instant, accurate responses. This reduces employees' reliance on HR for every query and allows you to focus on more strategic tasks. 

The Typeface difference

The Typeface difference

Ensuring accurate information and maintaining privacy and trust are our top priorities. We partner with trusted HR platform providers and adhere to strict privacy and security protocols to monitor brand safety, prompts, and responses.

Taking our solutions further with our Sequoia partnership 

AI has immense potential in HR, but it works best when it’s baked directly into the platforms you already use. By partnering with Sequoia, a leading HR solutions provider, we provide AI-first HR workflows enriched by Sequoia's 20+ years of expertise in the industry. This collaboration ensures that you benefit from the best AI capabilities within your existing systems, allowing for more accurate results informed by your trusted HR data while facilitating multi-channel content creation that aligns with your brand voice.  

Key innovations include using your Sequoia job catalog and Sequoia Comp OS™ for creating brand-aligned job postings and leveraging Typeface to draft relevant employee communications mapped to your content calendar within your Sequoia CMS. We’re already working on another set of AI enhancements to simplify HR insights with a Q&A system within Sequoia. Stay tuned for more.

Join us at Transform 2024 

We're excited to participate in Transform for the second year in a row. Experience Typeface firsthand with live demos at our booth #175 and hear from our Chief Product Officer, Vishal Sood, who will share insights on “The Future of the HR Tech Stack: Platform vs Point Solutions” at 2pm PST on Wednesday, March 13th.  

If you want to try Typeface for yourself, sign up today  for a free trial of Typeface. To get a demo of Typeface's AI capabilities within Sequoia platform, reach out to a member of Sequoia’s Solutions team. Let's create a future where HR is a strategic powerhouse shaping the employer brand story and building a more engaged workforce.   


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